STUDI KEPEMIMPINAN DIGITAL DAN KEPEMIMPINAN KREATIF YANG MEMPENGARUHI INOVASI DI UMKM JATIMULYA BEKASI JAWA BARAT

نویسندگان

چکیده

The purpose of this research is to study the components digital leadership and creative that affect innovation in 10 SME companies Bekasi, West Java. By using 90 saturated samples PLS analysis. results findings are a significant influence between on both partially simultaneously. Thus management SMEs must ensure process creating vision, communicating implementing vision facing technological changes 21st century. On other hand, also dimension imagination, constructing guarantor for formation levels. radical extremes.

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ژورنال

عنوان ژورنال: Parameter (Bekasi)

سال: 2021

ISSN: ['1979-8865', '2716-1676']

DOI: https://doi.org/10.37751/parameter.v5i2.152